Policy Notice

Processing of personal data 

On this day, 9th of August 2023, the following policy has been drawn up for GOE AB. 

We take care of your privacy. You should be able to feel secure when entrusting your personal data to us.  For this reason, we have drawn up this policy. It is based on current General Data Protection Regulation and clarifies how we work to safeguard your rights and privacy. 

The purpose of this policy is to make you aware of how we process your personal data, what we use them  for, who may view them and under what conditions, and how you can safeguard your rights. 

We are personal data controllers 

GOE AB with company registration number 559372-2662 and address Vapengatan, 4, SE-126 52  Hägersten is responsible for the personal data processed about you. GOE AB is therefore the data  controller for your personal data.  

Why do we process your personal data? 

We process your personal data in order to provide you with our services and products, i.e., only to enter  into or fulfil a contract with you as a customer.  

What data do we collect about you – and why? 

We strive to process as little personal data about you as possible. This means that we do not collect any more personal data than is necessary to be able to enter or fulfill contracts with you. 

As a part of offering our services to you we process your personal data that you provide us with at the time of registration, such as:

First and last name


Date of birth

Country of residence



Device identifier, i.e. information on what device, IP-address etc. you use to register and log on to our services.

If you have not given us your consent, we do not use your personal data.

How do we protect your personal data? 

Your security is important to us. Therefore, we have taken appropriate technical, organisational and  administrative security measures to protect your personal data from unauthorised access and other  unauthorised processing. We regularly analyse and evaluate the measures in order to ensure that  protection of your data is as safe as possible.  

Who do we disclose your data to? 

We do not disclose your data to other companies or organisations unless required by law or necessary to  perform our statutory or contractual obligations towards you. 

We may disclose your personal data to any of our partners, suppliers, or subcontractors, but only if that is  necessary for us to meet our obligations in relation to you as a customer. We never disclose more  personal data than is necessary. 

We store all collected personal data with a third party. To ensure your integrity and the security of your  personal data, the personal data will encrypt all personal data which are stored with a third party.  

When required by law, we may need to disclose your data to public authorities and other organisations.  We may also need to disclose your data if it is necessary to exercise, establish or monitor our legal claims.  

We never disclose your personal data to other companies or businesses for marketing purposes.  

On what legal basis do we process your personal data? 

We only process the personal data that we need to enable us to perform our services or deliver our  products to you, i.e., when we enter into or fulfil a contract with you. To the extent that we process  further data, we will obtain your consent or ensure that processing is authorised on a different legal basis.  

How long do we process your personal data? 

We retain data about you as a customer for the duration of the agreement with you and for a reasonable  time thereafter. In most cases, this means that we do not retain your personal data for a period of more  than two years from the end of the agreement, but under certain conditions we may keep your data for a  longer period. This applies, for example, when required by law or when the data may be needed to  establish, exercise, and monitor legal claims.  

Your rights 

When we process personal data about you, you as registered have several rights. You have the right to  contact us at any time with respect to these, and if you wish to exercise any of the rights described below,  you can reach us most easily at dpo@goelifestyle.com. 

We reserve the right to take appropriate protective and security measures to ensure that you are the  person you claim to be when you contact us. If you cannot satisfactorily demonstrate your identity, we  may not be able to respond to your request.  

Access to personal data  

You have the right to know what personal data we process about you. If you wish to know, you can get a  compiled register extract from us that contains all the personal data we process about you.  

Correction and deletion  

If we process your personal data incorrectly or if we no longer need the data, you are entitled to have it  deleted. If the data is incomplete, you have the right to have it supplemented. Please keep in mind that  we may not be able to provide you with our services if you request to have your personal data deleted.  

Data portability 

In certain circumstances you have the right to receive the data that we process about you in a general,  written, machine-readable and structured format. You have the right to do so for the personal data that  you have provided to us and which we process with your consent or when the personal data is required to  enter into or complete an agreement. 

Restrictions to processing  

Under certain conditions, you have the right to request that we restrict our processing of your data. This  means that we mark the data so that in future we only process it for certain specific purposes. We may  not be able to provide you with our services if we restrict the processing of your personal data.  

Right to make objections  

You have the right to object to the processing of personal data that is carried out to perform a task in the  public interest, as part of an exercise by a public authority or after a balance of interests. We do not  process your personal information for any of these purposes or on any of these grounds. Therefore, you  cannot direct any objections towards our processing on this basis.  

Right to lodge a complaint  

You have the right to lodge a complaint with the Swedish Data Protection Authority if you believe that we  are processing your personal data in an inappropriate manner. You can read more about this on the  Swedish Data Protection Authority’s website www.integritetsskyddsmyndigheten.se.  


You can contact us at any time by writing to dpo@goelifestyle.com if you wish to learn more about how  we process your personal data. You can also read more about us on our website www.goelifestyle.com.